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Facebook’s content moderation partner Sama quits amid court battle


Sama, Facebook’s content moderation partner in Africa has announced that it’s exiting content review services to focus on data annotation, a market it has equally dominated.

Following this shift, Sama will release about 3% of its workforce, most of them from its moderation hub in Nairobi. The company has encouraged its staff to apply for other job opportunities in its Kenya and Uganda offices while stating that affected staff will be accorded severance packages and well-being support for 12 months after their last day of employment.

Sama is cutting ties with Facebook at a time when both companies are battling a legal case filed by a former employee who cited poor working conditions at the Nairobi hub.

Daniel Motaung, a South African national and ex-Sama content moderator, in Kenya last year accused the two firms of forced labor, human trafficking, unfair labor relations, union busting, and failure to provide adequate mental health and psychosocial support.

A spokesperson from Meta has confirmed the end of the contract with Sama in a statement. “We respect Sama’s decision to exit the content review services it provides to social media platforms. We’ll work with our partners during this transition to ensure there’s no impact on our ability to review content,” the post reads in part.

The social media company has now contracted Luxembourg-based, Majorel to replace Sama. Majorel previously worked as TikTok’s content moderator in the Middle East and North Africa.

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Simon W Nderitu

Simon is a tech enthusiast who keeps a close eye on emerging technologies, startups and the general business environment. You will often catch him totally immersed and drooling over Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, IoT and just about any other tech that promises to revolutionize the way we live. Send tips to snderitu@techtrendske.co.ke

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