Advertisers around the world are joining the Facebook ad boycott organized by several civil rights and other advocacy groups.
In a campaign dubbed Stop Hate for Profit, advocacy groups are calling on advertisers to boycott Facebook ads for a full month to force the company to stop monetization of misinformation and other harmful content on its platform.
“It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy,” said Derrick Johnson, a CEO of NAACP, one of the organizing advocacy groups.
Following the launch of the campaign on Wednesday last week, the Facebook ad boycott seems to be gaining steam. Several advertisers are joining the campaign including Upwork, the popular freelance portal, The North Face, REI, Patagonia, and Higher Ring. Talkspace, Braze, and Fons also announced earlier this month that they will stop advertising on Facebook.
Dashlane, a password management provider, has also announced that it won’t put ads on Facebook and Instagram throughout July.
In response to the matter, Carolyn Everson, the vice president of Facebook’s global business group said, “We deeply respect any brand’s decision, and remain focused on the important work of removing hate speech and providing critical voting information.”
“Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”