24Bit Episode 6: Are online reviews relevant for businesses?

Online reviews have been termed as key drivers in customer purchase decision. Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail, and analytics firm, 90% of consumers read online reviews before placing an order or making a purchase

In our latest episode, we gathered around to talk about online reviews. Are they relevant or important for business. Watch our conversation below.

You can also listen to it on SoundCloud. Subscribe to out YouTube channel to watch all our previous episodes and also share with us some of the topics you would want us to discuss.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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