Twitter is hoping that a few new additions can help bolster its place in the social media market today.
According to the Twitter company blog, group messaging aims to help users bring together networks or communities with whom they might want to communicate:
“Private conversations on Twitter are a great complement to the largely public experience on the platform. You might prefer to read (or watch) Tweets but converse about them privately. You might want to continue a public conversation privately with a smaller group, or start one based on a Tweet you saw.”
The blog entry continues, “Many of you use Direct Messages to reach the people and brands you’re only connected to on Twitter. Whatever the case may be, the ability to converse privately with groups gives you more options for how and with whom you communicate on Twitter.”
Furthermore, the blog comments on the new video messaging feature: “Tweets have been more than 140 characters for some time. The Twitter you experience today is rich and immersive, full of images, gifs, Vines, audio files, and videos from some of the world’s most recognizable figures and brands. And starting today, everyone will soon be able to seamlessly capture, edit, and share videos right from the Twitter app, too.”
Finally, the blog reads: “We designed our camera to be simple to use so you can capture and share life’s most interesting moments as they happen. In just a few taps you can add video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app. Viewing and playing videos is just as simple: videos are previewed with a thumbnail and you can play them with just one tap.”