By Trudy Seeger
Social media marketing plays a pivotal role in promoting and marketing your business online. Instagram is a popular social media platform that helps you connect with approximately 800 million users across the world. It is an easy platform with a simple user interface. You post visuals of your business in the form of pictures, photographs or videos to reach out to the targeted audience.
The Importance of evaluating your posts on Instagram
Though Instagram is a popular social media platform, it is vital for you to evaluate your posts for assessing performance and follower response. If you take a look at Instagram today uploading and editing posts are easy however are you getting the desired number of likes, shares, and comments that are vital to the brand presence of your company. It is here that you must take a further step and study the analytical insights of your brand so that with the passage of time you understand which posts work for you and which do not.
Study your market competition
To make your Instagram posts effective, you should study the market competition and check the pages of your competitors. You should check their rates of engagement, the hashtags they use and the topics they generally post on. With the aid of the above insights, you can optimize your posts to get real Instagram likes for your brand.
The importance of captions and hashtags
There is no point posting on Instagram if your followers cannot find you. You should create captions that attract the attention of visitors and are interactive. At the same time, you should be aware of the trending hashtags popular in the market currently. Use them in your posts and see the levels of engagement surging. When you use hashtags, ensure that you use at least 6 of them. The hashtags can also contain the keyword of your company so that you get more engagement. This helps you in business management and promotion.
Every post has a purpose – research on them before publishing
When you are creating posts for Instagram ensure that every post has a purpose. There is no point in creating a post that has no goal or objective. For example, when you wish to increase sales for your company, include a link that allows the visitor to go directly to the shopping cart where the visitor can add products. In case you wish to take customer details include a link to a registration form. In short, you should be aware of the goal of the posts so that you can grab the attention of your customers without hassles at all. Schedule your posts on Instagram with a specific objective in mind.
Instagram is a popular platform for you to attract a targeted audience and improve your sales. However, there is no point in having an Instagram account if you do not have results. This is why take time and research on your posts. Make sure to evaluate them so that you can reach out to your customers faster and effectively!
Trudy Seeger is a social media specialist who helps clients increase real Instagram likes for their business and connect with their followers better with easy online tips and suggestions.