Lets just agree that TECNO Mobile has been doing pretty well in the Kenyan market and even in Africa. In fact, over the last ten years, the company has acquired over 25 percent market share in Kenya and other African markets like Nigeria, Kenya, Egypt and even Cameroon.
When TECNO Mobile entered the African market, its phones were largely considered unsophisticated, low budget and could not compete with common brands like Samsung or Huawei who have already established a good brand in the continent. Today, things are however different.
TECNO has comfortably positioned it as a force to be reckoned with. This is not just in terms of brand penetration and market dominance in Africa but also in terms of its advanced features and and also some of the most innovative designs in the mobile phone industry globally. Over the years, the company has continued to produce great devices (smartphones and tablets) for the African market and this has strategically positioned itself as one of the biggest smartphone brands in the continent
TECNO is further eyeing the Middle East market. Last year, the company unveiled its flagship, the Phantom 6, a clear indication that it was indeed eyeing the Middle-east and South America market. This was the first international launch the company which is regarded as the most disruptive brand in the smartphone market, was doing. This move to venture into the Middle East and South American markets was good strategy as the company seeks to increase its revenues .
“We are excited about the recent report that puts TECNO as Africa’s number one mobile brand; controlling an average 25.3% market share in all the major markets in the sub-Saharan region. Currently, Nigeria and Tanzania are our largest markets” said Attai Oguche, Tecno Marketing, and PR lead during the Phantom 6 launch.
Locally, as we said earlier TECNO Mobile is doing pretty well. Earlier in March, the company unveiled its 2017 flagship device, the Camon CX at a huge event held at the Safari Park Hotel in Narobi. The lauch of the Camon CX was the latest example of where TECNO Mobile provides quality products at affordable prices across many different markets.
‘’This device is particularly exciting for us as we tap into new technology, delivering consistent, superior image quality whilst still offering an easy-to-use device.’’ Beehong Hong, Transsion’s Chief Marketing Officer, said. (TECNO Mobile is part of Transsion Holdings).
Well, it looks like the demand for TECNO Mobile phones went up after the Camon CX launch. Data insights from Data Fintech show that the number of phone dealers listing Tecno phones went up by 19.5% and the stock value of Tecno phones listed also went up by 38.3% in April 2017. The Data also shows that the number of qualified leads went up 288% in May 2017 after the massive marketing campaign TECNO Carried out on the Camon CX in April 2017 indicating increased consumer demand.
The data insights were provided based on data collected on www.pigiame.co.ke the second biggest online marketplace for electronic products in Kenya over a period of 17 Months (January 2016-May 2017).
Just like all the other devices in the Camon series, the Camon CX is a camera phone. TECNO Mobile during the launch said it has been designed specifically for young, independent smartphone users.
This increased demand can be attributed to attributed to the well rounded package the smartphone offers and also the pricing. The Camon CX is just 19,000 while the Camon CX Air will is Ksh.14,300.
With the above data, there is no doubt that TECNO Mobile should be taken seriously as it is raising the bar on technological advancement while at the same time maintaining its strategy of unveiling devices at a pocket-friendly price.