Are You Selling Candles or Light? Insights from Social Media Week Nairobi

Once upon a time, there was a town with two candle makers. One of the candle makers was called John and the other Mark. If you asked John what his business was, he’d say he makes the best candles in town. If you asked Mark what his business was, he’d promptly reply, “my business is […]

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The Importance Of Evaluating Your Posts On Instagram For Social Media Marketing

By Trudy Seeger Social media marketing plays a pivotal role in promoting and marketing your business online. Instagram is a popular social media platform that helps you connect with approximately 800 million users across the world. It is an easy platform with a simple user interface. You post visuals of your business in the form of […]

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How to Grow Your Small Business by Using Social Media Effectively

Everyone is acquainted with the significance of social media in every aspect of life. It is to be considered in this modern era that survival of everything is just through the social media and positive growth of business and popularity of brand is also dependent on social media. Social media plays a supporting role in […]

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Facebook launches Agency Ambassador programme for Africa

Facebook has launched an Agency Ambassador Programme for Africa in what it says is part of its drive to equip its agency partners with the skills and information they need to make the most of Facebook as a marketing and advertising platform. Under this programme, Agency Ambassadors will have a direct line to Facebook and […]

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Six Steps to Capitalizing On Social Media as a Marketing Tool

Since  inception, social media has evolved from a platform traditionally used to catch up with family and friends to phenomenal sites that are shaping ways in which news is disseminated and assimilated, to fertile grounds for brands to reach out to the consumer in a more personalized and interactive manner. However, just like any unit […]

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