24Bit Episode 6: Are online reviews relevant for businesses?

Online reviews have been termed as key drivers in customer purchase decision. Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail, and analytics firm, 90% of consumers read online reviews before placing an order or making a purchase In our latest episode, […]

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Why Influencer Engagement is Important in Digital Marketing

The importance of industry influencers in digital marketing cannot be overstated. At a time when companies are coming up with innovative marketing strategies to attract and retain customers, they can be a crucial factor. Just think about it. Whenever you buy a product be it anything, it could be a movie ticket, a new gym […]

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Infographic: How Online Reviews Can Either Make Or Break Your Business

Oline reviews help us decide where/what to eat, to watch, to buy, to sell. They became an integral part of who we are as a consumer and a business owner. This Infographic shows how consumers read and use online review sites in numbers. Courtesy of: Website Builder.org Special thanks to brightlocal.com for insights on user reviews.

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Report: Online Reviews Key Driver in Customer Purchase Decision

Customers reviews are viewed as unbiased and truthful, therefore forming the initial stop-by for buyers. Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail, and analytics firm, 90% of consumers read online reviews before placing an order or making a purchase. […]

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