Jumia launches free 3-month guarantee on products above KES.1,500

In a bid to enhance customer confidence in online shopping, online retailer Jumia Kenya has announced a free, 3-month guarantee on products valued above Kes 1,500 on the platform. The company will take direct responsibility for any unsatisfactory products, and offer customers an immediate replacement or refund. The Guarantee will cover products with Manufacturing Defects, […]

Continue Reading

24Bit Episode 6: Are online reviews relevant for businesses?

Online reviews have been termed as key drivers in customer purchase decision. Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail, and analytics firm, 90% of consumers read online reviews before placing an order or making a purchase In our latest episode, […]

Continue Reading

The State of eCommerce in Kenya – 24Bit, Episode 5

Watch and Listen to our latest podcast as we discuss the state of eCommerce in Kenya. You can also listen to it on SoundCloud here.

Continue Reading

Breaking: OLX is shutting down its operations in Kenya and Nigeria

Nobody probably saw this coming, but well, OLX is shutting down its operations in Kenya and Nigeria. According to a report published by Pulse, the Naspers owned e-commerce platform informed its staff in the two countries of the decision on Tuesday, with a notice of termination to beginning in March, with the management team will […]

Continue Reading

Naivas Online Supermarket goes live

Naivas Supermarket has set-up an online supermarket that will enable its tech-savvy customers to shop from the comfort of their homes or offices. According to an article by Business Daily dated October 3rd, 2017, Naivas Supermarket had invested up to Ksh180 million in setting up the e-shop. The retail chain had set a target to […]

Continue Reading