Safaricom’s “Maisha Ni M-PESA Tu” Campaign to reward M-Pesa customers and agents

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Safaricom has today unveiled a ten-week loyalty promotion to reward its M-Pesa customers and agents. The promotion, dubbed “ Maisha Ni M-PESA Tu ’’ will see the telecommunication company reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.

The “ Maisha Ni M-PESA Tu ’’ promotion will see more than 28.6 million customers qualify for the chance to win one of seven apartments. M-PESA agents will also stand to win one of eight grand prizes of KES 1 million in cash. In addition, both customers and agents will stand to win more than KES 300 million through weekly prizes.

“M-PESA has grown from a simple service that enables customers to send money home to provide value in different ways to more than 28 million Kenyans, every day.’’ Sitoyo Lopokoiyit, Director – Financial Services, at Safaricom says.  

Read>>Safaricom, Kwesé iflix partner to bring World Cup streaming to smartphone users in Kenya.

Sitoyo adds that  ‘’This growth has come at the back of persistent innovation from our staff and partners, and more importantly, from the spirit of Kenyans to nurture and support such innovation. This promotion seeks to thank and reward our customers for their support through 11 years of the service,”

The “ Maisha Ni M-PESA Tu ’’ promotion will run from 18th June 2018. During this period, customers will earn ten points for every KES. 100 transacted while agents will earn one point for every KES 100 deposited. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.

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Nixon Kanali
Kanali is a freelance tech journalist based in Nairobi. For product reviews, pitches, guest posts, or interviews drop me an e-mail nickcanali@gmail.com/nkanali@techtrendske.co.ke.

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