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Safaricom launches ‘Safaricom Twaweza Live’ campaign

BUSINESS

Safaricom launches ‘Safaricom Twaweza Live’ campaign


Safaricom has today unveiled a new campaign for its customers and communities around the country. Known as the ‘Safaricom Twaweza Live’ , the campaign will see the company engage with communities across the country through free medical camps, campus takeovers, device offers, talent searches activities, youth mentorship programmes and music concerts.

The 7-month long campaign will take place between May and November and Safaricom says  it will focus on growing and maturing local music talent by giving artistes a chance to perform in live concerts across the country. Six concerts will be held during this period and will kick of in Eldoret then move on to Meru, Machakos, Mombasa, Kisumu and Kisii.

Speaking during the launch of the campaign Sylvia Mulinge, Director- Consumer Business, Safaricom said  “As a Kenyan brand, Safaricom is committed to growing local talent and positively impacting the lives of Kenyans. The Safaricom Twaweza Live activities have been designed to provide close interactions between various user groups with aim of making a positive change to their wellbeing,”

Artists who will be engaged in the ‘’ Safaricom Twaweza Live’’ campaign will also get a chance to increase their revenue through mobile downloads of their music on SONGA and SKIZA platforms.

SONGA by Safaricom is an all-inclusive music streaming service offering a wide variety of music to customers as well as an additional platform for artists to sell their music. The service was launched in February this year and is accessible via an app on Android mobile devices and offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.    

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