Ringier Africa Digital Publishing (RADP) has entered into a new digital content license agreement with The New York Times News Service and Syndicate, the licensing and syndicate division of The New York Times. The agreement will see Ringier publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria.
The launch of New York Times journalism on Pulse will bring award-winning reporting and storytelling to Africa’s informed readership. Pulse readers will now have access to The New York Times’ top news of the day as well as a selection of other digital articles addressing key social, political and economic issues as well as videos, photos and graphics.
‘’Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and our newly launched mobile app’’ Tim Kollmann, Managing Director of RADP says.
This agreement consolidates Ringier’s position as a news brand. It signals a new strategic direction, expands Pulse’s editorial scope to include more politics, current affairs and international news stories and strengthens the platform’s followership. It also furthers RADP’s plan to build one of the most robust digital ecosystems in Africa by continuing to find new ways and platforms to engage and stay connected with users.
The inclusion of New York Times, according to Ringier Africa and Asia CEO, Robin Lingg comes at an exciting time for the company as it continues to invest in building a fast-moving, pioneering, credible and truly pan-African digital publishing network.
‘’Ringier has a deep understanding of the digital space and is the ideal partner to help us bring The New York Times voice to sub-Saharan Africa. We are delighted that this agreement will expand the reach of our journalism to new readers.’’ Michael Greenspon, General Manager of News Services and Print Innovation for The New York Times, says.