Opera has unveiled Chelsea starter and Nigerian national team star player Victor Moses as its brand ambassador in Africa. This means Moses will now be featured in Opera Mini TV commercial as well as a range of collaborative projects for Opera extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa”, says Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria.”
The announcement coincides with Opera’s recent announcement to invest $100 million USD in Africa over the next two years. The investment, according to Opera is aimed at facilitating the growth of African digital economy. The company says it will use the investment to speed up internet adoption in Africa and strengthen the internet ecosystem with local partners.
Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria.
Opera is planning to seek local partners to integrate value-added services, mobile payment and data bundling into its browser product. This will grant consumers access to quality content and services, giving them the ability to transact more easily on their mobile devices. The range of services to be added over the next 12 months will create a content and services hub that will provide African users with a truly unique experience.
“Africa is a very important market for Opera. Nine of the top 20 Opera Mini user countries are from Africa,” says Richard Monday, Vice President of Africa, Opera Software. “We aim to invest heavily in Africa, to build a local platform and grow with the local business partners. This platform will expand the user base for content providers, e-commerce businesses, operators, OEM’s and others to strengthen the African internet ecosystem.”
Currently, Opera has operations in Cape Town and Johannesburg, South Africa and is expanding with new offices in Lagos, Nigeria and Nairobi, Kenya to support business and product development.