MWC2017: The Nokia 3310 is here, complete with a colour screen and Internet access


Yes, the Nokia 3310 is finally here. The device has been launched at the 2017 Mobile World Conference in Barcelona, probably one of the things the world was really looking forward to.

The iconic, indestructible phone has been redesigned 17 years after it first launched in the year 2000. It was launched along other new generation of Nokia Smartphones, the new Nokia 6, the Nokia 5 and Nokia 3. Both of these devices, Nokia says sets a new standard in design, quality, and user experience. Then we have the iconic Nokia 3310, reborn with a modern twist on design.

The handset is noticeably slimmer than the original Nokia 3310, which sold around 126 million units before it was discontinued in 2005. It’s also almost half the weight the original 3310. Remember the original was 133g, the new one is weighs just 79g.

The phone has been developed by HMD, which acquired a ten-year license to use Nokia’s brand name in May 2016. The company continues to sell a broad range of simple phones in developing markets, but the Nokia 3310 will be sold worldwide as a “digital detox” phone.

Nokia-3310-Design1

Available in gloss red and yellow and matte blue and grey, the Nokia 3310 has a 2.4-inch colour screen, features  Bluetooth 3.0, an FM radio, LED torch, microSD card support of up to 32GB. For camera lovers, the modern Nokia 3310 offers you a two megapixel camera. The 2.5G connection even lets you go online – albeit very slowly – to access Twitter, Facebook and other services through the Opera Mini browser, interesting, right?

“Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to introduce to a new generation of fans.  Our new Android Nokia Smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.” Pekka Rantala, Chief Marketing Officer of HMD Global, said.

Commenting on the same, Juho Sarvikas, Chief Product Officer of HMD Global, said Nokia’s Nokia’s new portfolio combines classic Nokia hallmarks with a best-in-class Android performance and a new level of craftsmanship. For the Nokia 3310 he says they just couldn’t resist.

‘’We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand.  Fundamentally, it is about making sure that right across our portfolio we are delivering this pure Nokia experience.”

The phone also pioneered the Snake Xenzia game that has since been adopted in other phones. The Nokia 3310 was also one of the most devices ever selling 126 million units worldwide.

HMD has confirmed that the Nokia 3310 will be launched in India in Q2 2017. Other markets that feature phone will be heading to include the Middle East, Asia Pacific, Africa, and Europe.

It will be available for EUR.49 (Roughly Kshs.5,400)

Featured Image source: BGR

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Nixon Kanali

Nixon is a Trained Journalist interested in all things Tech, Business, and Public Relations (PR). Also Founder and editor of TechTrendsKE. E-Mail: nickcanali@gmail.com/nkanali@techtrendske.co.ke Phone: +254 727 503 198

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