Microsoft to launch Xbox in China on September 23


Microsoft has announced that it will officially launch the Xbox One in China on September 23. Xbox One is the first gaming and entertainment console approved for sale in China coinciding with the Shanghai Free Trade Zone one-year anniversary.

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Demonstrating a strong ecosystem of support, more than 25 developers are building more than 70 games for Xbox One including exclusive content, free to play games, and blockbuster titles.  In partnership with BesTV, Xbox One will bring hundreds of thousands of hours of entertainment content including blockbuster movies, sports, documentaries and on-demand TV programs, fitness and exclusive, locally developed applications.

According to Microsoft, Xbox One is bringing unique value to the Chinese market including innovative pricing models for games, compelling console bundles, local customer support and two year warranty.

“We’re honored that Xbox One is the first console approved for sale in China through the Shanghai Free Trade Zone,” said Yusuf Mehdi, corporate vice-president, marketing, Devices and Studios, Microsoft. “We’re dedicated to earning millions of fans in China by working with BesTV to deliver an all in one games and entertainment experience starting September 23.”

“We’ve been working together with Microsoft for more than a year to prepare for the launch of Xbox One and our organizations share a vision for bringing entertainment and gaming innovation to our consumers,” said Zhang Dazhong, senior vice president of Shanghai Media Group and chairman of the board, E-Home Entertainment. “We are excited to start delivering on that promise and are committed to fostering China’s original game development.”

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