mi-Fone the FIRST African Mobile Devices brand objected to Chinese Smartphone giant Xiaomi and their African distributor upcoming plans to distribute smartphones across Africa. In the legal papers served to Xiaomi, the objection rests on the basis that the introduction of Xiaomi’s ‘Mi’ products on the continent is an infringement of trademark in a market where mi-Fone has a well-established presence via their 'mi' and 'mi-Fone' trade names.