Jumia Travel has announced the second big day of the company’s Black Friday fortnight, that has seen a number of flash offers, discounted bargains and pocket-friendly packages go on sale via the company’s online platform – travel.jumia.com.
The Jumia Travel sale is in it’s second season after a successful debut in 2015 and according to Estelle Verdier Managing Director for Jumia Travel the customer response has been “receptive, curious and very positive”. He explained that ‘’The travel industry has shown great efficiency in adapting to new market trends, thus sees no reason for hoteliers and related players not to tap into global calendars, seasonal deals and cycles that could mean high conversions for them.’’
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A study by global research firm Statista.com reports that the global hotel industry revenue generates approximately between 400 and 500 billion U.S dollars in annual revenue, while Euromonitor International predicted a growth of the same to cross the 550 billion U.S. dollar by close of 2016. Although this may vary through the seasons depending on key drivers, the study listed major performance indicators in the hotel sector performance as the Average Daily Rate (ADR), revenue per available room (RevPar), and the occupancy rate.
Although the global tourism trends are changing to embrace other types of travel such as business, conferencing, voluntourism and even the advent of dark tourism, the sector still treats the holiday season as it’s major ‘peak’, with players putting in extra efforts in marketing activities, special ratings and even re-designing packages to fit the jolly season.
“We are experiencing a shift in culture and lifestyle; where travel was once treated as a luxury. People are now more open to exploring destinations beyond their familial christmas visits. As it is, the younger generation seems to attach more value to gaining memories and experiences gathered through travel adventures, as opposed to the insatiable need to own stuff.” Says Estelle,
The second Jumia Travel Black Friday flash sale will take place on at the drop of midnight on Thursday, 24th November.