Jumia Food appoints Shreenal Ruparelia as its new Managing Director

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Online food delivery company, Jumia Food has announced the appointment of new Shreenal Ruparelia as its new Managing Director. Shreenal takes over from Duncan Muchangi who has had a successful tenure in different capacities at the company.

Shreenal brings on years of experience with a background in Management Consulting, Start-Ups and eCommerce gained across Australia, Asia and East Africa.

“I am excited to join the Jumia Food team at a time when eCommerce is experiencing unprecedented growth in the country and in the African continent at large,” said Shreenal.

According to Jumia Food, Shreenal’s appointment and transition comes as an exciting milestone in a succession plan rolling out after the larger company, Jumia Group rebranded to consolidate all its ventures under one umbrella. “It’s been a terrific experience starting and leading Jumia’s online food delivery business in Rwanda and Kenya. I’m very excited to be handing over to Shreenal who comes on board with impressive experience in various industries.’’ The outgoing Managing Director Duncan Muchangi said.

New Perspective, Established Experience

In this new role, Shreenal Ruparelia cites customer experience as a core priority. “The online marketplace highly depends on the execution offered by operational support throughout the customer journey. With a growing listing of restaurants, a strong customer base and a rapidly expanding technology-oriented marketplace, we are focusing on creating more strategic partnerships as well as investing in more online innovation aimed at driving efficiency.” The Managing Director also expressed her focus on the company’s alcohol delivery subsidiary, Jumia Party.

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