Intel’s My Digital Journey platform to Empower Women and Girls in Kenya

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Intel Corporation yesterday launched an online learning platform aimed at providing an opportunity for women to learn, connect and share online.

Dubbed My Digital Journey, the platform is a web-based application with gaming mechanics where women are empowered to learn individually or in a facilitated environment, and with the support of a peer network. It uses case scenarios relevant to women in the form of challenges, which gives them the opportunity to practice solutions before moving on to the next level.

The platform is a new addition to the Intel® She Will Connect program, which aims to bridge the technology-gender gap, to teach young women how to leverage the internet and technology to pursue their goals.

“My Digital Journey provides an opportunity for women and girls in Kenya, Nigeria & South Africa to learn about the internet and benefit from the wealth of information available that will contribute towards achieving their goals and provide access to opportunities.” Ms. Rosalind Hudnell, Intel Corporation’s Vice President, Director of Corporate Affairs, and President Intel Foundation said.

Learners on My Digital Journey will receive a digital completion certificate after successfully completing three quests. Each quest comprises 3-6 missions. The first mission may take a learner 15-45 minutes depending on reading speed and the thought put into responding to challenges.

“This learning platform provides women and girls with a unique opportunity to connect with like-minded individuals and access additional resources that support learning in a safe environment. Gaining access to the Internet enables women and girls to improve their self-esteem and expression, expand their social and political participation, gain new skills that enable them to obtain formal education, become entrepreneurs, or secure employment, and in addition get access to information and new connections within their communities and beyond,” added Ms. Hudnell. “Through the Intel Global Girls and Women Initiative, we are working to empower millions of girls and women around the world by closing the gender gap in access to education, inspiring more girls and women to become creators of technology and connecting them to opportunity,”

Speaking also at the launch event, UN Women Deputy Regional Director for Eastern and Southern Africa, Simone ellis Oluoch-Olunya, noted that Unlocking gender equality will unlock the growth potential of the continent.

“Grounded in the vision of equality, UN Women believes that technology can be a game-changer for women and girls. Enhancing women’s economic empowerment is one of the five priority areas of UN Women’s work, therefore this initiative is one of many UN Women is undertaking to advance women’s economic empowerment and support women, particularly from a technology perspective,’’ he said.

The Intel® She Will Connect program aims to reduce the Internet gender gap around the world, through an innovative combination of digital literacy training, an online peer network, and gender-relevant content.
The program has been rolled out in sub-Saharan Africa, where the gap is the greatest, with initial pilots in Kenya, Nigeria, and South Africa.


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Nixon Kanali

Nixon is a Trained Journalist interested in all things Tech & Business. Also a Public Relations (PR) person, Founder & Editor of TechTrendsKE. For pitches or story ideas, drop me an E-Mail at nickcanali@gmail.com or call +254 727 503 198.

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