Huawei Mobile has announced that it is be launching the GR5 2017 smartphone in the Kenyan market later this month. Huawei is betting on mid-range and entry-level smartphones to increase its local sales and market share.
This year, the technology company says it is targeting to increase its smartphone sales by at least 50 percent. Globally, Huawei shipped more than 139 million smartphones, which is a 29% increase over 2015. According to IPSOS, its global brand awareness has also seen steady growth, rising from 76% to 81%, with a 66.7% and 100% increase in overseas user consideration and preference.
The Huawei GR5 2017 will officially be launched in partnership with Safaricom making it available in all Safaricom shops across the country. The device is the only one in the mid-range level that comes with a dual camera and a neat finger print sensor.
“We strive to enable users to experience great features in more affordable devices at the mid-range level. This can be attributed to the company’s consumer-centric approach that focuses on creating meaningful innovation, as well as an ongoing commitment to build a premium brand and reinforce its global channels and service capabilities.” Mark Hemaobin, the General Manager, Huawei Mobile Kenya said.
Through a close partnership with Leica, Huawei developed two generations of dual-camera in 2016, leading a new trend of smartphone photography and establishing new benchmarks for image quality that made the Huawei P9 series and Mate 9 series popular with consumers in Kenya.
“While the global smartphone industry is slowing down on innovation, the company is focused on developing meaningful innovations and makes breakthroughs in the areas of operating system dual-camera technology, artificial intelligence and more.” added Mr. Hemaobin.
Some of the features we should expect on the Huawei GR5 (2017) include 5.5-inch Full HD(1920x1080p) display with 2.5D curved glass. It performs under HiSilicon Octa core 2.1 GHz processor and runs with Android v6.0 Marshmallow. It also comes with a 3GB RAM and GPU Mali-T830 MP2 and a 32GB built in storage and supports up to 128GB via microSD card
Consumers will be able to pre- order the device for KES 34,999 and get a free Huawei Fit worth KES 11,999.