Huawei launches the GR5 2017 smartphone as it seeks to grow its market share in Kenya

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As we had earlier in the month told you, Huawei Mobile had promised to launch its advanced dual camera device, the Huawei GR5 2017 before the end of February. And they finally did it. The phone was launched on Wednesday at an event held at Crown Plaza Hotel in Nairobi.

According to the company, the GR5 2017 is the first ever device in the local Smartphone market that has a premium and powerful dual camera in the mid-range devices.

The GR5 2017 Huawei says has been designed for technology trendsetters looking for a superb Smartphone camera on a budget. It boasts 1 3GB RAM, 32GB ROM, Long battery life with a capacity of 3270 mAh, Fingerprint 3.0 and 5”.5 FHD display. It performs under HiSilicon Octa core 2.1 GHz processor and runs with Android v6.0 Marshmallow.

GR5 2017

Huawei also says it will be looking to build on the growth realized last year which saw its market share increase to 14%.  This year, the company intends to leverage its performance and grow local sales by 50% by bringing more innovative products to the market.

Speaking during the launch of the device, Huawei Mobile Kenya Country Manager, Mark Hemaobin said despite stiff competition, the company’s device business continues to grow in the local market. He attributed the growth to the firm’s consumer-centric approach that focuses on creating meaningful innovation, as well as ongoing commitment to building a premium brand and reinforcing retail channels and after sale service capabilities.

“This year, for us to maintain sustained growth not just locally but globally, we will be looking to strengthen our supply chain, channels, services and several other areas required to help us streamline our operations, improve the efficiency of our decision-making and implementation, drive our internationalization strategy and proactively develop future capacity,” said Hemaobin.

He noted that the company will continue strengthening its working relationship with key partners in the market by reviewing their needs in terms of market segmentation and provide them products that best suit their customers. The GR5 2017 will be retailing countrywide for KES 34,999.

“The Huawei GR5 2017 follows the overwhelming customer demand for powerful budget smartphones which offers productivity, entertainment, and superb photography experience”, said Hemaobin.

In 2017, Huawei also says it will continue to put consumer needs first and enhance its consumer-facing capabilities in the channel, retail, brand, marketing, and services. This will strengthen its business base and streamline its operations and customer service.


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Nixon Kanali

Nixon is a Trained Journalist interested in all things Tech & Business. Also a Public Relations (PR) person, Founder & Editor of TechTrendsKE. For pitches or story ideas, drop me an E-Mail at nickcanali@gmail.com or call +254 727 503 198.

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