Kenyan online betting company SportPesa have signed a three-year deal to become the official sponsor of English Premier League side Hull City. The multi-million-pound deal will see Sports Pesa have their name and company logo on Hull’s’ home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.
This is new sponsorship deal according of the Club is the most lucrative in the Club’s proud 112-year history.
“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa. The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.” Simon King, Commercial Manager at Hull City Tigers, said.
SportPesa has become a significant investor and operator in the online gaming industry having successfully transitioned from a pioneer in a little known industry in Kenya, to become both a market leader and ‘super’ brand. The company has been spreading its wings since its inception in 2014 by sponsoring a number of sporting events in the country, including becoming the title sponsor of the Kenya’s top-tier football competition – the SportPesa Premier League. They are also official sponsors of two Kenya’s most popular clubs – Gor Mahia and AFC Leopards.
“This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.” Ronald Karauri, Chief Executive Officer of SportPesa, said.
This new partnership with Hull City marks the SportsPesa’s global expansion starting with the UK where gaming services will be available on their platform within the next one month.