Facebook is getting into the job market to take on LinkedIn. Yes, you heard me right. In the next few weeks, Page admins in the U.S. and Canada will now be able to post jobs right on Facebook and receive applications through Facebook Messenger.
Should we be surprised? No. For years now, there has been speculation that the giant social network would take advantage of its huge audience to take on LinkedIn which currently has more than 470m users worldwide and claims to be the biggest professional network on the planet. Well, Facebook has finally decided to do that.
Currently Facebook boats of more than 65 million businesses using its Pages products, and you will all agree with me that it’s much cheaper more sociable to maintain Facebook business Pages than maintaining a website. This new feature according to Facebook, will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile. It is especially aimed at small and medium-sized business that are always finding it hard to find the right people to recruit.
With this feature, it will also be easy for Page admins to create a job post, track applications and communicate directly with applicants. And as with other posts, they can also boost job posts to reach a larger or more relevant audience.
Here’s what it looks like for a Facebook Page to post a job:
The experience is simple for applicants, too. Job posts may appear in their News Feed, in the new bookmark for jobs, and alongside other posts on business Pages. When they click on the Apply Now button, a form will open that’s pre-populated with information from their profile on Facebook. Applicants can always review and edit their information before submitting it.
We are not yet sure when this feature will be rolled out globally but this could be the time for you to keep yourself in check on how you behave publicly through Facebook and other social media accounts. You just never know when a business a recruiting company or manager might be prying into your Facebook personal page. Be careful!
Nixon is a Trained Journalist interested in all things Tech & Business. Also a Public Relations (PR) person, Founder & Editor of TechTrendsKE. For pitches or story ideas, drop me an E-Mail at email@example.com or call +254 727 503 198.