The Africa Brand Index has recognised Airtel Kenya as the top Social Media Brand in Africa. The award recognizes Airtel Kenya’s outstanding use of social media platforms in engagement and resolution of customer issues.
Airtel Kenya outperformed all the other telecom companies in Africa to become the top Telecommunication brand on Social Media for the month of February.
In the report published online on the Africa Brand Index Website, Airtel Kenya scored the highest in Community growth, content, engagement and sentiments.
The Africa Brand Index is a listing of the top brands on social media each month measured by an aggregate score of dozens of social signals. The top brands are shown alongside their metrics and leaderboard position, showing the aggregate scores on a monthly basis.
Social media engagement rate measures how well people interact with the content an organization or brand posts on social media platforms such as Facebook, Twitter and many others. It also provides the platform for users to share comments or express their feeling about a post of a particular brand to the total number of fans of the brand at the time it was posted.
“Our social media teams are dedicated to serve our customers on social media, 24/7, 365 days a year. We are proud of this recognition of their dedication to offer the best service experience to our customers,” said Airtel Kenya CEO Adil El Youssefi.
A recent report from Social Bakers dated October-December 2015 also recognized Airtel Kenya as a socially devoted brand.