Airtel Kenya staff from its Nairobi headquarters lead by their CEO Adil El Youssefi visited various customer segments to gain a better understanding and appreciation for their consumers and retailers in the market. The fact finding mission saw the telecommunication company staff visit various places in Nairobi which including Buruburu, Umoja, Pipeline, Kiserian, Ongata Rongai, Gikomba, Kibera among other markets and estates
The over 200 Airtel staff had interactions with customers, Airtel Money agents and shop attendants, gaining valuable insights into the key business drivers and opportunities for growth, while at the same time informed customers and retailers of the recently launched consumer promotion Smartika na 5X promotion.
Smartika na 5X is a fifty day promotion that will give Airtel prepaid customers who achieve their targets on “5X bonus” an opportunity to win one of the fifty cars, airtime worth Ksh. 2,000 or cash prize worth Ksh. 2,000. 5X bonus is a prepaid special offer where customers on the Airtel network have the opportunity to enjoy 500% airtime bonus on meeting a daily target on airtime used. The promotion is also open to Distributors and Retailers of Airtel Airtime.
“We regularly conduct voice of the customer research visits such as this to hear about the changing needs of our customers. The markets visits are part our on-going efforts to revamp Airtel Kenya’s customer experience strategy.” Mr. El Youssefi said “Our focus as a business, is to anticipate and meet both customer needs and wants”.
Airtel has continues to be innovative in the market with the launch of competitive mobile solutions such as Airtel Insurance, Shikisha Story Na 5X and Airtel #UnlimiNet a product which continues to allow customers to make #UnlimitedConnections with their loved ones and their businesses.
To win in the Smartika na 5X Airtel promotion users will have to dial *141# to know their 5x target for the day, they will then be required to use their Airtel line to reach their target. Once they reach their 5x target, they will get a confirmation SMS on target achievement and guaranteed 500% bonus, they will also get an automatic entry into the daily draw for a chance to win the car as well as daily cash and airtime prizes.